It is in these times – as we continue to work from home – that we need to engage actively in ways to reduce our sedentary lifestyles. A great way to do this is to get some daily exercise done, kickstart & maintain a healthier lifestyle.
Exercise activities like running are a good way for anyone who is looking to start their overall wellness journey and to stay consistent at it. The endorphins that are released in the brain as you exercise due to an increase in dopamine (feel-good hormone) production are beneficial in reducing stress levels, feelings of pain, and developing a pleasing effect.
In some countries like Spain, citizens were given designated times of day to get their daily exercise, earlier in the pandemic. However, in instances where Governments didn’t consider this, it has been left up to innovative organizations to come up with cool solutions, to help us keep up with our daily exercise routines.
A great example of such an innovation is the Wings For Life World Run 2021 – a unique race that has happened annually since 2014. This year participants will run virtually at the same time on Sunday 9th May at 2:00 pm (EAT). It doesn’t matter whether you are a professional athlete, a fun runner, or a total beginner, the run is good fun for a great cause!
The annual run is organized by Wings for Life – as a non-profit foundation – that supports promising research projects and clinical studies around the world. The main goal is to find a cure for spinal cord injury.
Over the years the subject of spinal cord injury has frustrated the world and the doctors at large due to the struggle of finding a cure for it. Like any other research conducted it is an expensive undertaking that is capital and labor-intensive.
“In motorsports, we count in seconds, in medical research you count in years. But both disciplines demand ambition and strong partners to reach the goal.” – David Coulthard, Wings for Life Ambassador
Apart from raising awareness, the Wings For Life World Run 2021 will also raise funds to boost the research with the hope of finding a cure. All entry fees and donations go directly to spinal cord research and will help to cure spinal cord injury.
The run has over the years been both in-app and in-person. However, the odds have since favored app runs since COVID-19 changed world dynamics but there are locations that are currently able to still do the organized runs.
In Kenya – because of the suspension of fitness & sporting activities – this year’s run will be app-based. Meaning you can run from wherever you are. Providing a good opportunity to support a noble cause while staying safe.
Taking part is simple:
Once you register you can set up your team or join an existing team. This is a great way to run virtually with friends or compete against other teams! As a participant, you will pick a track and join hundreds of thousands of people sharing a passion to support the Wings for Life mission to cure spinal cord injury.
The Wings For Life World Run 2021 is brought by Red Bull – the world’s number 1 energy drink & also the leader in the premium energy drinks segment in Kenya. Red Bull has been present in Kenya for over 20 years and is currently available across Kenya through Hasbah Kenya Limited as the official distribution partner (DP) – our members at our Kilimani location.
Its indirect distribution coverage reaches over 100,000 outlets in Kenya with the strength of its existing portfolio of P&G, Modelez, Ferrero & Eveready through various wholesale partners. Hasbah Kenya Limited has also worked closely with VIVA Global Limited as its Sub Distributor to cater to the On-Premise channel with over 7,000 channels.
In Kenya, Red Bull continues to be visible through sports and culture programs such as Red Bull Neymar Junior’s Five, Red Bull Street Style, gaming platforms like Red Bull Campus Clutch, dance programs including Red Bull BC ONE and Red Bull Dance Your Style alongside university engagements for social innovation through Red Bull Basement.