Mdundo, a music service platform providing Africa with easy and affordable access of music has initiated a partnership with anti-piracy specialist AudioLock to remove illegally hosted African songs from websites across the world. As of 28th of February 289,772 links were removed from Google Search.
Illegal websites are the main source for music content across Sub-Saharan Africa, accounting for approximately 6 billion downloads every year, generating millions in revenues for illegal websites every year (none of which goes to the rightful owners).
Distributing music on a website without licensing the music from the copyright owner is an infringement of copyright and against the law. It is not helping or promoting the rights owner of the recording or the African musicians whose talent and hard work goes unrewarded.
Other companies supporting this initiative include Trace, UduX, MusicTime, Mdundo, Greenlight Publishing, Phat!, Sheer Publishing, Africori, Ziiki Media, ChocolateCity, Kaka Empire, Mavin Records, Sol Generation, Kenya Copyright Board, Music Copyright Society Nigeria, Decimal Records, Capasso, Opus Music Publishing.
Mdundo has invited any established and legal music company in Africa to endorse the initiative. We are proud to be working with music companies throughout the music supply chain, including competitors, record labels, publishing companies, distributors, artist associations, government organisations and many more.
Since it was founded in 2014, Mdundo has been a member of Nairobi Garage. Mdundo is working directly with over 50,000 artists, the business model allows local musicians to upload their music, manage their catalogue and commercialize their content.
The app pays 50% of its turnover (60% from the full subscription service) to independent musicians. Mdundo also has agreements with Warner Music Group and other major licensing firms.
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