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TikTok Joins Nairobi Garage
TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company has joined Nairobi Garage.
The Tiktok Team is based at our Office space in Kilimani and has been holding Content Creation sessions at our Event Space . Through these sessions TikTok, also takes extra measures to educate its users on how to safely use the platform during the sessions.
Tiktok Platform has rapidly become the world’s fastest-growing short-form video platform, with millions of users logging on each day to either create their own short videos or simply consume the light-hearted-videos shared by others.
In October 2019 the app surpassed 1.5 Billion downloads. These figures are not for the Play Store alone but a combination of downloads from Google Play Store and Apple’s App Store. Since its inception, TikTok has generated $175 million in revenue worldwide across Google Play and App Store, according to the research firm.
The first version of the app to be developed was Douyin, the Chinese equivalent of Tik Tok for China in September 2016 by ByteDance. The international version was launched in September 2017, by the same company for markets outside China.
The social media video platform is used to create and share short videos which could comprise of comedy, lip-syncing, talent videos and anything creative. The short music and lip sync videos are created with a 3 to 15 second timeline, while the short looping videos are created with a 3 to 60 second time limit.
Tik Tok merged with popular social media platform, Musical.ly on 9 November 2017 in a billion dollar purchase, which had already been used to target the US teenage market.
In 2018, the app gained so much popularity and was the most downloaded with roughly 800 million downloads worldwide, according to the data acquired from mobile research firm Sensor Tower, which excluded China’s android users.
TikTok now joins companies like Mdundo, SWVL, Acumen, Mastercard Foundation, Ad Dynamo who are part of members of our ever-growing community.
