Startups take more than just a great idea to work, it takes months and even years to thrive, with constant hard work and unwavering passion to stand out against the rest. A crucial part of any business, especially in the age of the internet is learning how to network. Networking is the building of relationships to secure future opportunities, sharing information and seeking potential business partnerships.
Knowing the industry you want to break into is crucial. Do some research on similar companies, their backgrounds, how they got started and obstacles they’ve had to overcome. Seek out founders of companies you admire and people who has been in your position before. The more you know, the better you can prepare.
Find the best networking events. Networking events aimed at startup companies is a great place to be exposed to founders, entrepreneurs, and employees who are or has been in the same position as you are now. Everyone is there for the same reason and it is a great place to network, build relationships and work on your communication and networking skills.
We are currently in a very promising era when it comes to the internet. Using social media to not only market your business but use it to network and connect with other business and potential customers is quickly becoming the quickest way to get the results you need. Using platforms like LinkedIn, Twitter and even Facebook to network and build connections can help you quickly break into the market and ensure success for you start up business.
With freelancing, small business, and startups fast becoming the norm, coworking spaces are one of the best places to meet like-minded people in a relaxed atmosphere.
No matter the industry, it has always been about who you know not what you know. Knowledge and experience is a very important aspect when it comes to any business, but it is who you know that can be the deciding factor between a start-up’s success or failure. The key is to not just get the connections to use when the time comes but to foster actual relationships with people.
For a startup to break into an industry can be a difficult process, but having a strong network can act as a much needed foundation for success. Looking to join a network of Nairobi’s hottest startups? Book a tour today!