Resolutions you should make for success in 2018

Another year comes knocking at the door and after indulging in the festive season, you need to start thinking about what you need to do to make your business a success in the coming new year.  Above and beyond your personal resolutions for the new year, you need to make some which are centered around your business.  To get you started, here are some resolutions which would be great for your business.

Update and maintain your website

Your website is the first-place potential customers would visit before contacting you.  It would only make the best business sense to keep it working properly, looking great and updated all the time.  Start by taking an objective look at your website and ask yourself the following questions:

• Is there enough call to actions included in the copy?
• Is your website copy written in such a way it will entice your target audience to make a purchase?
• Are you using relevant SEO keywords, and are these integrated correctly?

Also remember, in today’s times, people today are constantly on the move. With technological advances, most google searches are happening via Tablets and Smartphones.  If your website is not mobile friendly, you could be missing out on huge opportunities.

Improve your social media marketing campaigns

Social media isn’t going anywhere anytime soon.  In fact, companies are investing more time and money to make their social media channels stick out amongst the rest – are you doing the same? If not, you are probably missing out on amazing opportunities that could grow your business.  Social media is something that can be quite time-consuming, so perhaps consider hiring a Social Media Management Company or a Virtual Assistant that specialises in social media management.  Either way, you need to make sure you take full advantage of all the opportunities in the new year.

Increase your email marketing efforts

Email marketing has been a strong advertising tool for businesses for a long time, and just like social media, it is not going anywhere soon.  By increasing your efforts and educating yourself on new techniques, you could start building a great community with your current and potential customers.  There are many different bulk emailing software packages out there, and some are even free for a certain number of subscribers.  You need to do some research and find out which one will suit your business the best, and will help make you stand out from the crowd.

Build your brand and make sure you are targeting the right audience

Your brand is another important aspect of small business success.  It tells a story about who you are and why people should work with you.  Make sure everything is set up properly and that your brand identity is clear to anyone who may come into contact with your business.  Once you have that sorted, you need to look at your target audience.  Are you speaking to the right people?  Are you using the correct measures to get their attention?  If you answered no to these questions, you are wasting precious time and money.  Relook your marketing campaign and make changes if needed.

Learn something new and stay up to date

Recently Google AdWords implemented 7 big changes in one month to help increase sales.  It wasn’t too long ago when Facebook was the new kid on the block.  Technological advances and ways of marketing are changing daily, you need to keep abreast of these changes so that you can grab opportunities as they happen.  Attend networking events, sign up to newsletters and free webinars and make sure you take the time to identify what changes you can use to help your business grow from strength to strength.

These are just some resolutions we thought would help you get started with your plans for the new year.  We think coworking should be one of them. Want to find out more? Check out our desk plans here.