Through the new platform, Addleston PR will seek to connect brands with both local, international media through the distribution of media reports, and press releases.
“With the technology evolution, Ogora.news embraces latter-day PR, adapting innovation to suit a customer oriented and user-friendly service. Through Ogora.news, clients will spend what matches their budget which also corporates and agencies can get visibility within 48 hours with an organized, and planned media interaction within their budget from 50 dollars to 100 dollars which also has a system that has been streamlined ensuring media reach flexibility and comfort across English, and French speaking countries,” shared Addleston PR’s Founder & CEO Kendi Perpetual.
The platform is integrated with AI tools, and will also offer organisations with real time media mentions that will gain enough data to aid in predicting what will happen in the future. It will also monitor digital, and social media assets such as Websites, Facebook, Twitter, YouTube, Blogs and forums. Finally, Ogora.news will analyze brand sentiment as well as track current industry topics
The exercise will will bring together over 50,000 online media publishers, and customers from different countries for as low as 50 dollars disrupting the traditional ways of brands accessing media
Moving beyond the realm of traditional public relations and marketing tactics, the company dares to go where most PR agencies haven’t. The team comprises storytellers, strategists, intellectuals, communicators, techies, visionaries and pop-culture fanatics.
Ogora.news also launched a new audience measurement service for articles that allows the platform’s customers to not only post articles online, but also see the actual number of views, as well as the time that users spend on the page. It allows brands to be more selective when choosing Websites for publishing, monitor the effectiveness of publications in part.
“The platform seeks to tweak communication, enhance business visibility. As an organization, being part of Ogora.news community, Corporate organizations, and SMEs will be able to access media by telling their stories and enable their brands to grow and get visibility from anywhere across the continent just by one click,” said Kendi.
Addleston PR based in Karen, prides itself in being a tech savvy and trend focused boutique organization. It is redefining the ‘Full-Service Agency’ concept with clients who range from Fortune 500 companies to up-coming brands and startups.
This has now seen Addleston PR become a frontier in offering media relations for financial, technology companies, startups across East and Central Africa. Ogora.news aims to provide convenience for organizations to access media relations and visibility across African countries.
Now in its 6th year, Addleston PR has been able to secure some of the leading companies and start-ups in the country to form part of its clientele.The organization offers Brand Management, Corporate, and Events PR services. Their Media partners are made up of KTN, NTV and Citizen TV in Kenya, CGTN, CNBC on the Continent and BBC, AlJazeera, Bloomberg globally.
In 2019, for instance, Addleston PR became a media partner for the first ever Soft Commodities Week Africa in Nairobi, Kenya. The event was uniquely positioned with a combination of 3 separate conferences, addressing the hottest issues in Sustainability, AgTech, Digital Disruption, Investment and Business Partnerships. 300+ high level decision makers convened to set the agenda for agriculture in Africa, and brainstorm on how the industry can drive Innovation, new business models, and partnerships for a sustainable future.