Nairobi Garage SpaceIn today’s world there is no marketing without delving into social media management. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss and modify user-generated content.

With this there is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or topics or interest. We recommend Hootsuite for the job. With Hootsuite you will be able to monitor multiple streams in one place regardless of which social network they come from (Twitter, Facebook, LinkedIn, etc). For managers Hootsuite’s team management facility allows you to delegate responses to different team members and track their activities easily. No sharing of passwords and no fuss in performance management. Hootsuite works on all platforms be it Windows, MacOSX, Linux and mobile platforms.

Its treasure trove though is its reports that offer in-depth insight into your social networks be it number of clicks per day or geographical information on people clicking through, etc. With this information you can adjust your content strategy accordingly and apply resources more efficiently. We are not the only ones raving about it, you can find people saying great things about it here and here!

Keep stopping by the Pitstop for more updates on tools like this one, events, opportunities and much more.