Dentsu Aegis Network launches first SME Incubator in Kenya

Dentsu Aegis Network launches first SME Incubator in Kenya

DENTSU Aegis Network a multinational media and digital marketing communications company and an alumnae of Nairobi Garage has launched the groups newest global agency, Vizeum in Kenya.

Vizeum is the first media agency in Africa to create an in-house SME incubator – offering an array of discounted and additional media-related services assisting SMEs achieve lift-off. Their services range from branding and creative design to strategy and market analyses.

Following the launch, the company explained that Vizeum is a business performance accelerator, which drives business growth using media as the vehicle. This in turn results in a large emphasis being placed on research, strategy and data-based media buying in order to optimize ROI at every turn.

“Vizeum will help SMEs sharpen their focus to specific target audiences by observing consumer behaviours and segmenting them into subsets with unique needs your products and services can fulfill.” – Christopher Madison, CEO, Dentsu Aegis Network Kenya

The unique benefits that Vizeum will offer within the SME incubator will include: Exclusive Negotiated SME Packages major media houses across all media channels, Access to proprietary media and consumer research and planning tools, Media masterclass training workshops and deep understanding of SME needs combined with focused attention on growth.

“Having recently introduced a new global brand to the Kenyan market, we know how challenging the journey can be, as well as how media can be a catalyst for significant growth in a myriad of ways in terms of building awareness, credibility and most importantly, profits. For SMEs that are pitching for funding rounds, this is everything. Second to that, data has revealed that approximately 98% of the Kenyan economy is currently composed of SMEs which is a clear indicator of their impact on the future success of the country and thus highlights our responsibility to support them.” – Roxanne Boyes, Managing Director of Vizeum Kenya.

In addition to SMEs, Vizeum will also be servicing NGOs and scalable businesses, differentiating it from its sister agency, CARAT, who will be focusing on mass and blue-chip clients such as Coca-Cola, Diageo and Beiersdorf to name a few.

The DENTSU agency group is going from strength to strength as they clear awards evenings and continue to land big client wins.  We look forward to seeing what the future holds for DENTSU as they continue to make waves year-on-year and hope to see a few Ubers emerge from the incubator putting Kenya on the world map.

Vizeum, Dentsu Aegis Network’s youngest media agency, was launched 16 years ago as a new breed of network, created for a new era of media and communication.

In April Forrester inc. recognised Vizeum as one of the most significant media agencies in “The Forrester Wave™: Full-Service Media Agencies, Q1 2019.”
Forrester particularly recognised Vizeum for modernizing the role of media with “strategic savvy” with clients stating that they like Vizeum for “its approach to achieving transparency, its strategic prowess in communications planning, and its ability to tap into Amplifi’s buying power.”

The Forrester report stated that Vizeum is a “good fit for brands pursuing business transformation or needing highly strategic media management services” compared with other evaluated agencies. It liked how Vizeum “embraces the convergence of data, commerce and media; it’s global vibe/ world view; and its ambition to reframe media in that context.”

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