Anteja Africa, a company that empowers brands and agribusiness with transparency to improve their market position, trust and loyalty has been selected for the GIZ SAIS Investment Readiness Programme 2022!
Through their Phy2app, Anteja will be part of the GIZ SAIS Investment Readiness programme for the next 9 months and will get support to further develop the platform and increase the company’s position on investment readiness
The Phy2app is a digital tool that helps companies producing natural products to communicate the information their buyers want to see with the goal of creating new direct trade relationships and offering transparent products to consumers.
Anteja Africa envisions phy2app as a platform that will help firms, brands and enterprises communicate transparency solutions and Authenticity Assurance on a local and global scale.
On the other hand, Scaling Digital Agriculture Innovations through Startups’ (SAIS) is a project implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).
The overall goal of the project is to support African startups in scaling their digital innovations; these innovations should enable users in the agriculture or food sectors to increase their income.
Up to 18 startups are selected annually to participate in a nine-month Investment Readiness Programme fully funded by the German Federal Ministry for Economic Cooperation and Development (BMZ).
The aim of the Investment Readiness Programme is to support more African startups in improving their business models, gaining access to investors and business partners, and achieving greater impact.
Seven output indicators (also called investment readiness criteria or investment readiness output indicators) have been defined to assess and monitor the investment readiness level of selected startups.
Through the programme, participants will receive weekly advisory and coaching sessions held virtually during which strategies and measures for rapid growth and scaling, product improvement and innovation, leadership and business management operations are developed and implemented with the startups.
The startups will also have access to additional services to optimize certain segments (e.g. legal advice, marketing, coding, product optimization, etc.) of the startups.
They will also get an integration in one of the partner hubs in the home country in order to facilitate their visibility and establish contact with relevant actors in the local startup scene.
In addition the startups will access investors and business partners from the GIZ-SAIS network.
The companies will also get up to three in-person meet-up events. Depending on the COVID-19 situation over the course of 2022, it may be possible to shift the in-person meet-ups to online events.
At the moment the programme plans to start the IRP with a kick-off workshop in Capetown, in January 2022 (CW4), followed by a virtual mid-term check-in June 2022; a demo-day with investors and business partners will conclude the program in September 2022.
Earlier in the month, Anteja’s #phy2app was also recognised as the best #agritech startup at the #NextGenerationAfrica 2021 and won an overall 3rd place among over 300 East African startups!
Anteja who recently joined Nairobi Garage Karen was selected amongst three other companies that include Kimuli Fashionability, a platform that aims to transform waste into up-cycled fashion while providing employment opportunities to people with disabilities and Zofi Cash, a salary advance platform that offers salaried employees salary advances anytime 24/7.
Next Generation Africa is the accelerator project for African startups, innovators, makers, and young talents who intend to develop products or services with high potential impact driving the local economy.
The 20 startups selected by Startup Africa Roadtrip will be supported with a unique Bootcamp week in Kampala, Uganda from 1st to 5th of November 2021.
Nairobi Garage congratulates Anteja Africa on this great milestone and we wish them all their best as they embark on this new journey.