It has given birth to the importance of data which in return has seen the birth of Big data currently being viewed as the new oil with the numerous advantages that the analyzed data brings to organizations.
For example, the top five giants of the tech world – Apple, Amazon, Facebook, Google, and Microsoft – know more about our daily interaction with gadgets than we ever will.
According to an article by The Economist, the five companies are the most valuable listed firms in the world. The five collectively racked up over $25bn in net profit in the first quarter of 2017.
Amazon captures half of all dollars spent online in America. Google and Facebook accounted for almost all the revenue growth in digital advertising in America.
Though things are set to change with most countries introducing data laws and the latest addition being the General Data Protection Laws implemented by EU are perceived as the strongest attempt yet by regulators anywhere in the world to come up with legislation for the rapidly-shifting digital economy.
Away from the five the giants, companies are now helping other organizations make use of the big data they collect and make sense out of it. This in return, is helping their clients make real time decisions around their strategies and increase profitability.
Here are some of the companies helping other organizations make of sense out of their customer centric data:
Having recently held our After-Office Hours session at our Ngong’ Road Office Space mSurvey is mSurvey is a mobile-first platform using mobile messaging to enable scalable conversations to improve the relationship between businesses and their customers. mSurvey’s products are used by a range of businesses across emerging markets; from Safaricom, the creators of M-PESA to Java, the Starbucks of Africa.
Founded in 2016 in Kenya, Data Fintech (Dodram Trading Limited) is an Artificial Intelligence (AI) outsourced service, using the business’s data to provide personalized marketing solutions that aim to Increase sales through consumer acquisition/retention and improve marketing budget ROI.
Data Fintech provides its own Robo-Advisor System and a team of data analysts, to create tailor-made solutions from data analysis to personalized recommendation (e.g. consumer reward, consumer incentive, consumer benefit, etc.)
Data Fintech senior team has more than 40 years’ experience in data mining, research, and electronic payments.
Data Fintech is also a member of the Nairobi Garage business network and sits on our Westlands Office Space.
Data Science Limited is a research and analytics firm based in Nairobi, Kenya. The company’s main focus is impacting economies by providing solutions that acknowledge the importance of big data and analytics in providing actionable insights in both private, public and non-profit sectors. We strive towards this by using the latest technologies in software engineering to continuously innovate around data.
GeoPoll is a surveying platform revolutionizing data collection. Since 2012, GeoPoll has been a leader in providing affordable market research from areas that are difficult to access using traditional methods, conducting over 7 million surveys per year through the mobile phone.
Working with international multilaterals, NGOs, research agencies, brands, and media groups, GeoPoll facilitates projects that provide critical data on resources, living conditions, and aid, measure ROI of advertisements, assess customer satisfaction, and more.
GeoPoll is a full-service research provider that consists of both a robust, multi-modal mobile surveying platform and a panel of respondents in more than 60 countries around the globe.
Geopoll is also a member of our ever-growing business network and sits in our Westlands Office Space.
Asoko Insight provides superior data on Sub-Saharan African companies, public and private, to help their clients identify leads, research investment opportunities and monitor corporate developments.
Asoko collects and constantly updates company information through a variety of frontline data acquisition channels. Before publication, all data goes through a quality assurance process consisting of in-person verification and automated checks. Updates are done on a monthly basis. Supported by the latest know-how in data science, Asoko turns raw data into actionable information. New data-driven insights and analytics allow for superior research on African companies.
Asoko Insights is also a member of our ever-growing business network and sits in Ngong’ Road Office Space.
Nakala is a data analytics startup company headquartered and registered in Nairobi, Kenya. The company develops data analytics solutions for companies which have data but insuficient capacity to generate insights.
Bridge Analytics Ltd is a local company based in Nairobi, Kenya. It started its operations in 2015. Bridge Analytics Ltd focuses on providing Business Intelligence (BI), Performance Management and Analytics services to small and medium sized companies across different industries.
With a unique client-focused Methodology, Bridge Analytics ensures client projects are successful through analysing the customer processes and combining this with industry-specific expertise. Bridge Analytics has helped customers in Kenya and East Africa undertake complicated reporting and analytics projects on time and on budget, mitigating risk and providing maximum business benefit.
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