August may be the coldest month yet this year but it is also the time we celebrate Data. If only data could warm us up too. It can, however, change the life of your business! We are so fortunate to have John Paul Murunga from Geopoll, Africa’s leading mobile surveying platform, with a data base of 300 Million Users here at the Garage.
On the 31st of August at our Westlands Branch, John Paul will enlighten us on the trends and behaviours he has seen throughout his successful career in data analytics, research and how it can be used to understand attitudes, aspirations, lifestyles and behaviours.
The role of data in businesses today is probably more significant than you think! The ability to be able to analyse and respond to data is increasingly more important to businesses. Why? because businesses need to stay competitive as they compete on the global marketplace!
Entrepreneurs and Businesses who have an edge in business are the ones that are able to react quickly to changing demands from customers and environmental conditions and make informed and effective decisions. Companies can generate big financial returns by making small improvements in data quality, usability, intelligence, remote accessibility and sales mobility.
About John Paul
John Paul is currently lead at Geopoll for On Demand research work in Africa where he is also busy managing client relationships and executes customer plans. His role also entails client facing training, support, and education as needed for on-demand studies and subscription products.
An ambitious, inquisitive, self- driven expert in marketing research, John Paul has over six years of experience in design, planning, implementation, project management, analysis, and information dissemination.
He is well acquainted in quantitative and qualitative methodologies, and analysis of primary/ secondary data. Over the years, he has successfully conducted research assignments in a number of fields across Africa. With a background in statistics and marketing, his career has seen him work with leading research firms in the market such as Nielsen and Synovate (now Ipsos).