Go gaga to premier Digital Media Awards at #SMWNairobi

Go gaga to premier Digital Media Awards during #SMWNairobi

Go gaga Experiential will host the first edition of Digital Media Awards during the Social Media Week 2018 (#SMWNairobi), slated to take place from 12^th to 15^th June 2018.

Go gaga said that the awards are aimed at recognizing Brands, Agencies, Techies and Individuals doing remarkable work on the digital and technology space. The awards will also acknowledge work ranges from digital content creation, digital campaign management, digital publishing, App development and use of new media in digital campaigns.

Social Media Week Nairobi (#SMWNairobi) is a platform that brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in the social media spaces.

With this year’s theme being ‘Closer’, the Social Media Week will explore the intensifying conflict between individualism and community and will tackle three big sub-themes including: The You Universe, The Social Divide and AI vs. Humanity.

“As stakeholders and key industry players come together to chart the way forward during this year’s #SMWNairobi, there is need to reshape the digital channels and make them friendlier to building relationships versus creating isolation, hold the digital platforms accountable and optimizing the social media platforms to become places of having meaningful conversations that are development oriented,” said Muthoni Mumo, Go Gaga Experiential Director.

Key on the agenda

#SMWNairobi will also spark conversations with various stakeholders in the digital world on how the developments in the digital space can be used to enhance and promote codependency in the various fields while at the same time promoting positive usage of social media for economic and social growth of our society.

The corporate sector and governments are heavily investing in technology being a cost-effective measure in terms of Human-resource and Return on Investment. Most of the workers are being declared redundant because there are cheaper ways of doing things.

However, as we celebrate the milestones and achievement of this latest development it is imperative to note that Technology was originally designed to bring people closer together and not pulling them apart.

This year’s social media week comes at a time when the President of the Republic of Kenya, President Uhuru Kenyatta signed into law the Computer and Cybercrime Bill 2016. The event also comes at a time when the EU General Data Protection Regulations (GDPR) has just been effected. Both laws touch base on Social Media usage, hence generating interesting discussions around the same.

For more details on the #SMWNairobi or on how to register for the event click on the link here.

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