The Workshop // How to Build a Powerful Personal Brand

The term Personal Brand has many misconceptions. Join Barrack Onyango as he takes us through going beyond the hype of personal branding and how we can understand its impact on us as individuals and on our businesses.

Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

A strong personal brand will impact your ability to meet the right people, attract customers, land you the right jobs and in the long run, make money. In short, it’s a critical part of your entrepreneurial and professional journey, especially in today’s competitive world.

However, at the core of human attraction is the fact that people will either like you and your brand or won’t. They will decide within a matter of 8 seconds if they are going to give you attention whether online or offline or completely ignore you.

In as much as we strive to build personal brands simply because it is the in thing or the trend of the century, we should remember important factors about branding; your brand is not simply the fancy graphics, words and colours you spent hours, days and weeks to create.

Your brand is what others think and say about you. It’s how you make them feel. It’s how you smile at them. It’s how you respond to their comments and private messages on social media. You should also not forget that social media platforms are a small window to who you are, make use of it in building your brand, whether personal or corporate.

As you build your company’s brand identity, be deliberate and check that each element is actually contributing to the overall perception you want to imprint in your customers or to your employers. The overlaying message here is; your personal brand communicates your value to the world.

Lastly, before making any branding decisions, first consider this: what is the perception you want to give to your customers? What’s your goal brand? Be authentic and really dig into the core “why” of your company. This high-level strategy should help to guide your branding decisions.

Your brand is made of perceptions more than it is made of fancy lingo and graphics.

At the end of the webinar, you will be able to learn how to:

• Identify and build your own personal brand,
• Incorporating your personal brand into your career goals,
• Presenting and communicating your brand effectively, and
• Exercises and strategies to help you live your own personal brand.

Sign up today!
Webinar Topic: The Workshop // Building a Powerful Personal Brand with the YOU Factor
Speaker: Barrack Onyango  - Founder Sparks Corporates Ltd, 
Brand Strategist & Co-Founder ATC Digital Academy (AfricaTweetChat)
Date: Tuesday, 13th July 2021
Time: 10.00 am - 11.30am (EAT)
Register here.

About the Speaker

Barrack Onyango is the founder of Sparks Corporates Ltd & Co-Founder of ATC Digital Academy (@AfricaTweetChat ), a hub that brings together the greatest minds in Digital Media to share & discuss emerging online trends.

As a Digital Strategist, Barrack works with agencies and/or directly with brands to solve complex business, brand, marketing, and developing solutions to meet clients’ brand objectives based on consumer insight and data.

He has worked on several strategies that led to brand positioning, interactive brand through a deep understanding of target consumers, industry trends and competitive brands. He has also led in the development and implementation of product brand strategy for the complete life-cycle including conception, positioning, architecture, product pricing and management

As a content creator, Barrack has collaborated with brands such as Airtel, Safaricom, BBC, Al Jazeera, Unilever just to mention a few, to launch and grow brand performance across channels: Organic Social, Digital Acquisition, Paid Social among others.

Barrack also offers training by designing and conducting training programs in different fields ranging from Digital Marketing, Branding & Storytelling, online emerging trends etc that boosts employees’ workplace performance in alliance with the company’s core values.

An Author, content creator with interest in:

RADIO |TELEVISION | FILM | SCRIPT.

Follow him on Twitter @Barryonyango

Sign up today!
Webinar Topic: The Workshop // Building a Powerful Personal Brand with the YOU Factor
Speaker: Barrack Onyango  - Founder Sparks Corporates Ltd, 
Brand Strategist & Co-Founder ATC Digital Academy (AfricaTweetChat)
Date: Tuesday, 13th July 2021
Time: 10.00 am - 11.30am (EAT)
Register here.