The Workshop // Tap Into Market Opportunities Successfully

Join Edward Ndegwa the Lead Facilitator of the Mastering Business Growth Program (MBG) and CEO – Smart Sales (K) Ltd as he shares critical insights on how to look for and tap market opportunities to grow your business.

The bottom line of most business ventures is to make revenue which is achieved through a couple of ways the most common one being increasing the sales of the products or services.

Entrepreneurs are constantly thinking of ways to ensure that their businesses are growing and attain sustainability.

It involves an out of the box strategy that enables one to have a competitive edge in the market, creativity and innovation in the 21st century has been proven to help entrepreneurs scale up and meet their targets. “Nothing is more expensive than a missed opportunity.” by H.Jackson Brown Jr.

The world is evolving at a fast rate which requires entrepreneurs to be proactive in thinking of ways to maximise all the opportunities presented so as to grow and take their businesses to the next level.

Digital Technology has simplified the sales process by making it easier for businesses to successfully go through the different steps in the sales funnel, now one is able to generate quality leads through digital marketing and convert them through email marketing or mobile conversations which was a rumour over a decade ago.

It is the best time for businesses to spread their wings and to dive into new territories so as to increase their market share. But how do you create a niche in the competitive market? How do you identify new market opportunities? How do you communicate your value proposition to your target market without appearing too salesy? How do you set some limits so as to avoid stretching your resources thin or losing focus?

At the end of the session, as an attendee you will have:

• Gained critical knowledge on how to look for and tap market opportunities to grow your business,
• Acquired all the knowledge that will help you to set your business apart and to connect better with the right target market making it easier for you to convert,
• Engaged in some short exercises to be performed by attendants,
• Shared specific questions will be able to get answered at the workshop.

Sign up today!
Webinar: The Workshop // How to Look For and Tap Into Market Opportunities to Grow Your Business
Speaker: Edward Ndegwa - CEO Smart Sales (K) Ltd
Date: Tuesday, 22nd June, 2021
Time: 9.30am - 11.00am(EAT)
Register here.

About The Speaker

Edward Ndegwa is the   Lead Facilitator of the Mastering Business Growth Program (MBG)  and CEO of Smart Sales (K) Ltd. The company helps Small and Medium companies to increase their sales capacity through training and mentoring entrepreneurs and their sales teams.

He has over 22 years of entrepreneurship experience during which time he started  6 different companies in Kenya and East Africa. Over the course of his career, he has led 3 different sales teams in 3 different sectors to generate revenues from zero to over Ksh 100 million within their first 5 years.

He has trained over 8000 sales resources for various sales projects for clients in the past 10 years and has accumulated sales and marketing experience in over 25 different sectors as part of his work with global, regional and Kenyan companies. He was part of a Global pitching team for a top 3 global communications agency in 2013.

He accumulated over 380 pitches for top clients during a 12-year advertising career including 23 on the global stage. He represented the Cannes Lions Advertising festival in Kenya from 2011-2017. Some of the clients Edward and his team have worked with over the years including Heineken, Diageo, Unilever, Showmax, Airtel etc.

About Smart Sales

Smart sales is a Kenyan-based sales company working with entrepreneurs who want to grow their companies by increasing their capacity to sell.

They are a team of Go-To-Market veterans supporting their clients’ growth ambitions by developing and executing client acquisition programs for digital products and services for tech startups as well as traditional businesses.

What if you could make your startup revenue positive? What if you could be so profitable that you don’t even need to set up meetings with investors because they seek you out instead? What if, together, you could be a part of the solution by creating jobs for the growing youth population? Smart Sales can help your business do just that.

Sign up today!
Webinar: The Workshop // How to Look For and Tap Into Market Opportunities to Grow Your Business
Speaker: Edward Ndegwa - CEO Smartsales (K) Ltd
Date: Tuesday, 22nd June, 2021  
Time: 9.30am - 11.00am(EAT)
Register here.