There is no denying that the news and media industries have changed irrevocably over the past few decades.
The traditional media practices such as the rapid advance of 24-hour news cycles where newspapers were the main source of news are outdated, thanks to the Internet. Everything from deliverance to consumption of media now somehow involves online technologies and activities.
This has now forced media houses to heavily invest in digital media and marketing platforms to keep up with Social Media ‘menace’ and Over The Top platforms.
The disruption is far from being over, with studies showing that the pace of disruption in the media is set to go higher as brave modern technologies like AI (via virtual assistants Alexa, Siri and Google) flood the mainstream and increasingly impact the worlds of media, entertainment and advertising.
With this in mind what a better way, to mark this month’s theme other than having on board a guru in the Kenyan Media Industry who started off as freelancer rising the career ladder to become the Managing Editor, Digital with Kenya’s second largest Media House.
Caroline best fits to share her best career practices with our community having accumulated a wealth of knowledge spanning over 15 years in the media Industry.
A trained journalist in print and online media, Caroline is responsible for growing online audiences for Standard Group Plc, a multi-media organization with investments in media platforms such as KTN Home, KTN News, Standard newspapers, Nairobian, Radio Maisha and the Standard Group online assets that include: www.standardmedia.co.ke, www.sde.co.ke and Ureport.co.ke – a citizen journalism website.
Prior to joining Standard, Caroline worked at Genesis, a global internet consumer company with headquarters in Kiev, Ukraine. While at Genesis, she started www.tuko.co.ke a viral news website that disrupted the Kenyan media landscape in 2015. She was the first Managing Editor of Tuko that started out as a “Breaking News” website.
Caroline is an alumni of the Kenya Institute of Mass Communication, Moi University, and the University of Leicester (UK) where she did an MA in New Media & Society. She is also a prolific writer and has been contributing to various local and international publications. In 2017, she started her personal blog called www.uncommon.co.ke
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