Workshop // Using big mobile data for product development

Technology has revolutionized how things are done. Picture this about five years ago, Uber got into the market and reinvented the transport industry and yet the company does not own any taxis. Air BnB also created a turnaround in the Hotel industry yet they do not own any hotels.

Coming closer home, Twiga Foods, in about two years of its operation in Kenya, has also transformed the retail industry and yet they do not own even a single supermarket.

Fast forward to today, the companies are reaping billions from their respective industries. They were able to revolutionize sectors  that have been around for centuries in less than a decade since they were invented.

How do they do it? These companies use the power of Data and the cutting-edge use of data science techniques. In light of what Uber, Air BnB and Twiga have accomplished-it is clear that businesses utilizing their valuable asset, data, and continuously employ data science are surging ahead to beat the competition by a mile.

It is clear now more that ever that data is driving product innovation across the entire business spectrum, from those who are just starting out, to the biggest companies in the world. At this point in the digital age, the days that businesses needed to act on “gut instinct” when it comes to making decisions are gone.

From making better decisions, redefining their goals, getting to know the right opportunities, classifying target audience, keeping business metrics healthy to choosing the right talent, cutting-edge data science techniques and strategies offer immense value to businesses.

Additionally, business value chains including– design, production, distribution, marketing, customer services – can be monitored, measured and analyzed.

They are simply changing the way that tech-forward companies innovate and develop new products for new audiences. So how then do companies gain industry-specific insights from data science?

Join Dan Karuga General Manager Branch International on 20th September from 6pm at our Westlands Office Space, M2, Mirage Towers for a big data event as he delves deeper into ways companies can use big mobile data to improve product development.

Mr. Karuga will also walk business owners through how Branch International, one of the leading micro-lending companies in Kenya leveraged on every-day data from customers’ mobile devices to revolutionize mobile lending services and the company’s unique approach for using machine learning to determine the right product for the right customers and how this data allows Branch to keep business metrics healthy.

The big data event will also cover smart strategies for how to reframe your thinking towards data science and machine learning to inspire product innovation and build a big business

About Dan Karuga

Dan leads Branch International’s East Africa business operations, focusing on Kenya and Tanzania.

He has 10 years of experience in product development, business growth, and strategy consulting. At Branch International, Mr. Karuga leverages his deep expertise of the East African market and his background in business strategy to guide meaningful product development.

Prior to joining Branch, Dan started his career at PricewaterhouseCoopers’ Nairobi operation before transferring to the firm’s New York headquarters.

There, he advised companies in financial services, telecommunications, and technology on investment, financing, and product strategy.

He holds a BA in Economics and Mathematics from Kenyatta University and an MBA from University of California, Berkeley, Haas School of Business.

You don’t want to miss this unique opportunity to learn from leaders!

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