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Fireside Chats // China As A Consumer Market
February 22, 2023 @ 7:00 pm - 9:00 pm
Fireside Chats // China As A Consumer Market
China is one of the most fast-paced and rewarding business environments in the world.
In fact, every large multinational you know of, from Apple to Volkswagen, Starbucks, you name it… is likely to have a massive presence in China. So, you, too, should not be left behind.
Some interesting statistics to look into; China is now the world’s second-largest consumer market, boasting a middle-income group of over 400 million people.
Retail sales of consumer goods were 44.1 trillion yuan (about 6.97 trillion U.S. dollars) in 2021, seeing an increase of 1.1 times, compared with 2012.
Chinese people have become more well-off compared with 10 years ago, therefore, boosting the country’s per capita disposable income to reach 32,189 yuan in 2020, more than double the figure of 2010.
In light of this, it is no surprise that China is now the number one world destination for foreign direct investment, according to recent UN figures.
So what exactly is fueling foreign companies to continuously cash in on Chinese consumer markets? What benefits can your business tap into from the Chinese market? And how has the Chinese business environment improved over time even as the market gets ranked in the 31st position of the economies in the world bank’s ease of doing business report?
To demystify the Chinese Market and have a clear picture of the China Market, join us for a Fireside Chat on China as a Consumer market with Cheng Cheng Ph.D.- Program Director, A Green Revolution for Africa, Allen Lu- Marketing Manager, Kilimall and April Long- Founder, Naskia Handmade. The session will be moderated by Sharon Ngugi, Marketing Manager, Nairobi Garage.
During the session, the panel will also share the steps of starting or setting up a business in China as a foreigner, from picking a location to hiring your first employees.
RSVP your attendance and see you then
When: Wednesday, 22nd February Where: Nairobi Garage // Kilimani Time: 5:00 PM RSVP
About the speakers
Cheng Cheng PhD
Before joining AGRA, Cheng served as Chief Economist at Made in Africa Initiative and Senior Advisor for UNDP Asia & Pacific between 2018 – 2020.
Before MIAI, Cheng worked as a Research Fellow for the Chongyang Institute for Financial Studies, at the Renmin University of China.
Dr. Cheng has published dozens of articles in Chinese and international journals, He co-authored two books both on development economics and finances in Africa.
His own book “Official Development Finance with Chinese Characteristics: New Model for China-Africa Cooperation” was published in Aug 2018 by the Renmin University Press. He is also a frequent commentator for several television networks.
Alliance for Green Revolution in Africa, or AGRA, is an alliance of varied agencies in Africa’s agriculture sector for the benefit of small-hold farmers and farming communities across the continent.
Since 2006, AGRA has worked with partners across Africa to deliver a set of proven solutions to smallholder farmers and thousands of indigenous African agriculture enterprises.
AGRA is catalyzing an Inclusive Agricultural Transformation in Africa by increasing incomes and improving food security for over 30 million farming households in 14 focus countries by 2022.
In AGRA’s making of New Strategy 2030, China is expected to play a bigger role in the development of Africa’s agriculture sector in manners such as south-south-cooperati on, technology transfer, experience sharing, infrastructure improvement, and trade facilitation.
When: Wednesday, 22nd February Where: Nairobi Garage // Kilimani Time: 5:00 PM RSVP
