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Fireside Chats // China As A Consumer Market

February 22, 2023 @ 7:00 pm - 9:00 pm

China As A Consumer Market

Fireside Chats // China As A Consumer Market

China is one of the most fast-paced and rewarding business environments in the world.

In fact, every large multinational you know of, from Apple to Volkswagen, Starbucks, you name it… is likely to have a massive presence in China. So, you, too, should not be left behind.

Some interesting statistics to look into; China is now the world’s second-largest consumer market, boasting a middle-income group of over 400 million people. 

Retail sales of consumer goods were 44.1 trillion yuan (about 6.97 trillion U.S. dollars) in 2021, seeing an increase of 1.1 times, compared with 2012.

Chinese people have become more well-off compared with 10 years ago, therefore, boosting the country’s per capita disposable income to reach 32,189 yuan in 2020, more than double the figure of 2010.

In light of this, it is no surprise that China is now the number one world destination for foreign direct investment, according to recent UN figures.

So what exactly is fueling foreign companies to continuously cash in on Chinese consumer markets? What benefits can your business tap into from the Chinese market? And how has the Chinese business environment improved over time even as the market gets ranked in the 31st position of the economies in the world bank’s ease of doing business report?

After Office Hours with Jack Hartpence

To demystify the Chinese Market and have a clear picture of the China Market, join us for a Fireside Chat on China as a Consumer market with Cheng Cheng Ph.D.- Program Director, A Green Revolution for Africa,  Allen Lu- Marketing Manager, Kilimall and April Long- Founder, Naskia Handmade. The session will be moderated by Sharon Ngugi, Marketing Manager, Nairobi Garage.

During the session, the panel will also share the steps of starting or setting up a business in China as a foreigner, from picking a location to hiring your first employees.

RSVP your attendance and see you then

When: Wednesday, 22nd February
Where: Nairobi Garage // Kilimani
Time: 5:00 PM

About the speakers

Cheng  Cheng    PhD

Before joining  AGRA,  Cheng served as  Chief  Economist at Made in Africa Initiative and  Senior  Advisor for  UNDP  Asia  &  Pacific between  2018  – 2020.  

Before  MIAI,  Cheng worked as a Research  Fellow for the  Chongyang Institute for  Financial  Studies, at the Renmin  University of  China.  

Dr.  Cheng has published dozens of articles in Chinese and international journals,  He co-authored two books both on development economics and finances in  Africa.  

His own book  “Official  Development  Finance with  Chinese  Characteristics: New Model for China-Africa Cooperation” was published in  Aug  2018 by the Renmin  University Press.  He is also a  frequent commentator for several television networks. 

Alliance for  Green  Revolution in  Africa,  or  AGRA, is an alliance of varied agencies in  Africa’s agriculture sector for the benefit of small-hold farmers and farming communities across the continent.  

Since  2006,  AGRA has worked with partners across  Africa to deliver a  set of proven solutions to smallholder farmers and thousands of indigenous  African agriculture enterprises. 

AGRA is catalyzing an  Inclusive  Agricultural  Transformation in  Africa by increasing incomes and improving food security for over  30 million farming households in  14  focus countries by  2022. 

In  AGRA’s making of  New  Strategy  2030,  China is expected to play a  bigger role in the development of  Africa’s agriculture sector in manners such as south-south-cooperati on,  technology transfer,  experience sharing,  infrastructure improvement, and trade facilitation. 

When: Wednesday, 22nd February
Where: Nairobi Garage // Kilimani
Time: 5:00 PM
JASIRI Talent Investor


February 22, 2023
7:00 pm - 9:00 pm
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