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How to define & talk to your target audience

November 13, 2019 @ 11:00 am - 1:00 pm

how to define your target audience

How to define & talk to your target audience to drive sales

As entrepreneurs, managers, professionals, we are constantly speaking to people about what we do. Clients, potential clients, beneficiaries, investors/financiers, staff, partners; constantly, all the time.

But are we being effective? Do you feel like you are getting the results you need from these interactions? Do you feel like you properly understand what your audience is all about and what they need (and whether you are the right person to meet that need)?

Part of the problem is targeting, the other part is structuring your message to make the most sense. Either way, getting these two halves of your communication right will dramatically change your results moving forward. Whether you are:

– A start-up looking to target the right investors to get started
– An entrepreneur trying to grow your client base
– A social enterprise/non-profit seeking to reach the most deserving beneficiaries
– An organization trying to get the best value out of the partnerships you get into
– A manager/director seeking to attract the right talent to your organization

Then this workshop is for you. Join Amos Mwongera Mutiga, Director, Redbrick Africa Ltd for a workshop on how your company can effectively communicate to the right people. The workshop will take place on Wednesday 13th November 2019 at Nairobi Garage from 11 am.

The workshop will also focus on the key issue is structuring and targeting your message for the right audience. This takes insight and strategy in order to execute effectively. Come and learn how to gather the information you need and present it in the most compelling way in order to get the results you desire, the results you deserve.

RSVP your attendance here!

About the speaker

Amos Mwongera Mutiga is an Entrepreneur, Researcher, Communications Strategist, Mentor/Coach/Trainer, Public Speaker as well as a Social Impact and International Development Expert.

With a professional career spanning over 20 years, he has experience working in various countries in Africa, including Kenya, Uganda, Rwanda, Tanzania, and Zimbabwe. He has also worked with clients and professionals from various cultures around the world.

Amos has an undergraduate degree in Marketing as well as an MBA in Strategic Management. He is also a trained and experienced Market Research and Marketing Communications professional, with several years’ experience managing complex Research and Communications projects for various brands in the profit and non-profit sectors.

He has also worked with numerous Government, Private Sector, Non-Profit and Social Enterprise organizations and professionals across East Africa, supporting them to understand, measure and report on their social and environmental impact.

Amos has a passion for families. As a husband and father, he has a personal stated mission to ‘Support the growth and development of the next generation through stable, loving families’.

This mission led him to develop a platform – Papa Bear Kenya – that seeks to encourage and equip men to be the best, most impactful Fathers they can be.

The platform has numerous expressions including a YouTube Channel, a social media presence and regular face to face interactions with fathers, all in an effort to create a community of strong, informed, accountable men all raising the next generation of fathers.

In his (little) spare time, if not hanging out with his wife and three kids, Mwongera likes to read, travel and strum a tune or two on his guitar.



November 13, 2019
11:00 am - 1:00 pm
Event Category:


Nairobi Garage Karen


Nairobi Garage