BYON8 Job Opportunity // Growth Manager Based in Nairobi

Our member, BYON8 a Swedish Digital Health company based in Kenya is looking to hire a Growth Manager to help define its growth strategy and execute a range of activities across the marketing funnel, user acquisition, activation, sales, and retention.

As the potential candidate, you should be armed with a deep understanding of user needs and behavioral patterns, as you will be working with engineering, design, and product management to design and execute growth initiatives.

You’ll be joining a startup with the ambition to truly make a difference by helping provide equal access to healthcare around the world. You will also have the opportunity to work with a talented, fun, and multidisciplinary team working out of Kenya and Sweden.

You will be able to play a key role in this next phase of our journey and shape the overall success of BYON8. Finally, you will be working out of a cool & vibrant tech hub that comes with plenty of benefits, and a great location in Nairobi, Kenya.

Interviews will happen as soon as BYON8 has qualified candidates. Expected start date: As soon as possible. Apply via work@byon8.com.

About BYON8

BYON8 was founded in 2017, by 2 brothers and their father. Their vision is to democratize access to healthcare and make it a right, not a privilege. The BYON8 team is a diverse mix of doctors, designers, and developers with a passion for reinventing the personal healthcare experience.

BYON8 believes that healthcare should be a right, not a privilege, and is on a journey to take healthcare into the next century and make healthcare accessible to all.

Through the BYON8 app, they are changing the way everyone accesses healthcare giving their users instant access to prescriptions, diagnostics, and treatment. BYON8 is a modern and empowering way for users to take back control of their health.

So, if you are ready to democratize and digitalize healthcare through the BYON8 app, and you know how to accelerate growth – this opportunity might be perfect for you!

Roles & Responsibilities:

As the Growth Manager you will be responsible for:

• Analytics and metric design
  • Ensure the right data infrastructure is in place to enable user behavior analysis, experimentation, and targeted promotions,
  • Determine the key performance indicators and appropriate targets,
  • Establish a proper reporting environment to monitor, analyze, and report on KPIs.

• Customer insights (qualitatively and quantitatively)
  • Conduct qualitative user research to acquire behavioral insights and develop growth ideas and hypotheses,
  • Monitor and analyze how cohorts of users engage with the BYON8 app, and uncover trends in terms of patterns (such as drop-off points) and underlying characteristics

• User acquisition and awareness 
  • Plan and execute innovative marketing campaigns across digital (SEO/SEM, social media, display advertising) and physical channels,
  • Identify trends and insights, and optimize spend and performance based on insights

• Build experimentation programs
  • Run experiments, informed by customer insights, in collaboration with design and engineering across the marketing funnel (from awareness to purchase),
  • Identify the most valuable tests to run out of a set of experiments,
  • Determine how to design and run a particular experiment.

Requirements:

BYON8 is looking for highly motivated professionals with the following qualifications:

• A person with a mix of expertise in marketing, sales, and product development.
• A data-driven, product-oriented, and user-empathizing person.
• Someone who appreciates that to accomplish growth, you must balance science with art.
• A person with a build-measure-learn mindset and is a team-player at heart.
• A numbers person, who likes to look at data or run a test to make evidence-based decisions; and as a bonus, you know your way around Google analytics/ Firebase.
• A person familiar with qualitative user research frameworks and understand experimentation models, including how to prioritize and run particular experiments across the marketing funnel.
• Someone who has worked with marketing tools and techniques like PPC, SEO, SEM, social media, and display advertising.
• A person who can think strategically, but is not afraid to roll up their sleeves and hands dirty.
• A person who is proficient and experienced in English and Swahili.
• Has 3-5 years of relevant experience.
• Bonus: A person experienced in working within a high-paced environment, such as a startup, and/or has had international work experience.

How to Apply:

Do you have any questions about the position? Our CEO Josef Murad would love to answer any questions you have about the role at work@byon8.com.