Webinar // 360 Approach to Business Reviews & Goal Forecasting for 2022

Join us on Tuesday, Feb 8th for a webinar on 360 Approach to business reviews and goal forecasting for 2022 at 11am.

Sales growth, gross margins, inventory turns and cash flow capture the status of an enterprise. But to understand how to improve a business you have to look beneath the financials—and no single cheat sheet of metrics works for all industries.

This is because just like colors, each business case study has its own shade—business is ultimately about people, and no two are alike, let alone entire management teams, client lists and corporate cultures. Yet it turns out, as in fiction, that there are only so many plot lines to go around.

It’s easy to forget that prospering over the long haul demands of your business relentless focuses on the basics of your business. Asking yourself the simplest questions around your business goals, ambitions, visions and mission and finding the ‘why’ .

As we begin the year we know that you are taking time to review your business and set the goals for this quarter, year and even the coming x number of years. Wondering where to start?

Join us for our first virtual event this year where our panel will share tips around creating a 360 approach to your business review and goal forecasting this year.

During the session, we will help you create a definitive road map and grow out all the gapping fiscal holes in your business.

Our panel discussion will be led by Kenneth Gichinga, Chief Economist at Mentoria, Mike Otieno, CEO Wowzi and Lilian Ngirichi of Kioko & Associates and will be moderated by Symone Askah, Community Manager Nairobi Garage Karen.

During the session the panelists will also share basic guidelines that will help you align and set realistic goals even as you work on your business.

We will also a delve deeper into your business and try to help you review your business from these perspectives:

• Company Goals:

-Are your assumptions still reasonable? 

-Are your  goals as bold as they can be?

• Internal Assessment

– Do you have the right people on your team? 

– How much power do your suppliers have? 

– Are you outsourcing the right tasks? 

– How much power do your customers have? 

– Do you have the right customers? 

– What’s the smartest way to fund your operation? 

•  Innovations 

– Are you truly harnessing technology & social media? 

– What differentiates your product from the competition? 

• The future 

– What’s your appetite for risk? 

– What can I do to encourage a positive company culture? 

– Is my business ready to fundraise / do I approach investors? 

•  Worst case scenario: 

– Can the business function day-to-day without me? 

– What, if any, are the expected trends or upcoming economic changes that can affect my business?

Sounds interesting? Sign-up today
When: Tues, 8th February 2022
Time: 10 am
Where: Livestorm Link

About the panelists

Lilian Ngirichi

Lilian Ngirichi is a Leadership and Strategic Management Specialist. 

She has extensive experience in Strategic Management and Leadership, Training, Finance Management, Procurement, Business Development, Administration and Resource Mobilization. 

She holds a Masters in Management and Leadership from the Management University of Africa and a Bachelor of Commerce (Accounting Option) from Jomo Kenyatta University of Agriculture and Technology and is also a Certified Public Accountant (Kenya).

Ngirichi is currently the Team Leader for Continuous Learning and Development Programs, Business Advisory and Solutions at Kioko and Associates. She has provided strategic guidance in various fields including Financial management, Strategy Management and Leadership. Organizational Development and business excellence among others. 

In addition, she has successfully trained for Kenya Institute of Management; over 100 students in Strategic Management and Leadership, Mentored and trained New Business Owners and Professionals in different sectors.

Mike Otieno

Mike Otieno is Co-Founder of Wowzi,  a leading African multi-channel media, entertainment, and data company, headquartered in Nairobi, Kenya. 

As a technology marketplace, Wowzi creates jobs for “nano-influencers” and celebrity personalities alike by connecting them to brands, creative agencies, research companies, and NGOs. 

Wowzi helps brands maximize ROI on their marketing spend through a vast influencer network, powered by a proprietary software platform. 

The platform is currently active in Kenya, Uganda and Tanzania serving over 60,000 influencers and is on its way to launch in Nigeria, Ghana and South Africa in the coming weeks. 

Wowzi is on an audacious mission of creating one million jobs for upcoming content creators in Africa. 

Ken Gichinga

Ken Gichinga serves as the Chief Economist at Mentoria Economics, a research company that monitors economic trends and advices clients on emerging opportunities in the new economy. 

Prior to that, Ken served as a Senior Economist at Commercial Bank of Africa and Equity Bank which came after his stint as an analyst at Microsoft’s headquarters in Seattle USA. 

He holds an Economics Degree from Harvard University and  in 2011 was named in the inaugural Business Daily’s Top 40 under 40 edition.

Sounds interesting? Sign-up today
When: Tues, 8th February 2022
Time: 10 am
Where: Livestorm Link