Key considerations while setting up a reception area for your office
It is always said that you never get a second chance to create a first great impression. In fact, a recent study from Google found that people can form first impressions about website design in 50 milliseconds, while psychologists at Princeton found that first impressions of people are formed in a tenth of a second.
This does not only apply at a personal level but also applys to businesses. People make quick judgements about office designs too. In the office set up, the reception area is the location where first impressions will be formed by visitors, investors and even potential clients. As Biko Zulu would put it, half of the good things in life today come from waiting at the reception. Showing the importance of getting it right while setting up your reception area.
So next time you are setting up your office space, what are some of the key considerations that you should put in place while setting up your reception area? Here are some essential tips, to ensure your reception area is on-brand and packs the right kind of punch.
Feature your company logo
Having your company brand at your reception area is a great way to firmly brand your space and send a clear message or reminder to visitors of where they are and what you have to offer.
Ensure that your logo is clearly visible, preferably from the entrance, and high-quality. It needs to be large enough to be seen but try to avoid going overboard.
It is also a good idea to think of creative ways to feature the logo so that it stands out for all the right reasons such as back-lights, using a usual texture or even a high impact support such as Perspex with spacers so that it ‘hovers’ on the wall.
It is said that plain white walls can look very professional, but in most cases, they say nothing about your business. For this reason, you should try to include your brand colors in your reception area, in order to add character.
Keep it clean and Tidy
Nothing makes an area more uncomfortable than foul smells, sticky floors, or unsightly stains. A fresh and hygienic entrance area gives the effect of a business that is organized and detail-oriented, and of one that cares about the health and safety of its customers. Ensure that you have essential elements that should be included such as the placement of bins to ensure no litter is left behind by visitors, door mats or specialist entrance surfaces can reduce the amount of mud and dirt that is brought in on people’s shoes. If there is a coffee area, make sure you have the right display cabinet to ensure it is as tidy as possible.
Furnish your reception area with enough comfortable seating
The most important part of your waiting area is the furniture; not only is it the first thing your guests will see, it determines how comfortable they will feel in your space. Consider durable furniture that allows for easy clean-up of messes. Also, invest in the right type of reception desk that looks quite professional and attractive, pay attention to the height of the desk too. This is equally essential as it helps visitors carry out basic tasks, like signing forms. You may also want to invest in a desk that is branded this will have the potential to create a significant impact.
Ensure there is good lighting
it is important that you appreciate the role that lighting can play in the design of your reception area, both in terms of drawing attention and sending the right message about company values. You would want to use some artificial light on your around your company logo, company values and probably around the waiting area.
This may include things like a digital wall image, which you can use to put those in the reception area at ease with peaceful images, or which you can use to educate customers about your business while they wait and incentivize them to increase purchases with you.
Tablets customers can use to check in on and input valuable information about themselves. You may also opt to use applications like envoy that are fast and ease the checking in of your guests. This also helps in the marketing element as the visitors get instantly signed up for promotions and email newsletters, or even browse your product line.
You can also include charging stations, so customers can stay connected to their own devices while they wait. Also include solo kiosks where people can get airtime.
You could also include a TV in the waiting area, use it wisely. Consider looping a video on your business. Highlight the products and services you offer. Otherwise, tune your television to a channel of general interest to business people like the news or financial information.
Have plants or display art
Plants are essential, they bring a calm and welcoming feel at the reception area. Set yourself apart by adding tasteful art pieces.
Have reading materials
The reception area is also the perfect place to display information about your business and don’t forget to have some neatly arranged reading materials set out to help your visitors pass the time. The reading materials could ideally about your own company, your industry and other topics that will interest your visitors You can also include branded products I.e pens notebooks that visitors can take away as gifts.
Ensure you have Regulatory info.
This may include signages like fire exits and washrooms.
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